Marketing executives understand that there is significant profit potential in collecting data. Most, faithfully collect data, however few take it much further than that. Without good data strategies and a proper foundation, data volume can become explosive, which leads to more confusion. Corporations must harness, analyze and extract meaningful insights from their marketing data, if they are to drive quality business decisions.
CMO Labs guides businesses towards maximum marketing-data return. This is achieved via a range of customized services:
- Data Audits
- In-depth Data Analysis
- Data Aggregation
- Data Integration
- Data Visualization
Data has the potential to provide crystal clear direction for businesses. When it does, it leads to an overall increase in profitability. Still, this can only happen when data is organized, analyzed and accessible. Data reporting enables you to profitably plot the course of spending, resources, and of entire teams and departments.
“…it was clear to me that much more could be done to help businesses make sense of their data”.
– Zachary Van Doren, CEO – CMO Labs
Based in San Francisco and with over 80 years of collective experience, CMO Labs is a team of strategists, data analysts, data visualization designers, data engineers, systems architects – servicing direct clients and agency partners. CMO Labs develops customized solutions that optimize digital marketing outcomes. Services encompass both strategic and tactical data expertise and provide corporations with every possible data service in one place.
CMO Labs has technical expertise with a wide range of business intelligence and marketing data systems. These include Amazon Redshift, Microsoft Azure, Tealium, Segment, Google Analytics, Keen, SiSense, BIME, Birst, Tableau, Datasift, Sprinklr and Crowdflower. This system expertise allows CMO Labs to architect and build custom, marketing data stacks across a broad range of customer use cases.