Acxiom LiveRamp’s IdentityLink solution is incredibly valuable in its ability to resolve customer data at the individual level across marketing and sales channels.
Beyond these core data services, many brands are also seeking cost-effective analysis and visualization methods that unlock insights from this linked data.
CMO Labs has developed an Analytics and Insights Solution specifically designed for IdentityLink data. From ETL data processing and hosting to full measurement support, we offer a variety of customer service options based on customer need.
- Full Service Analytics System and Support – For customers who require full and ongoing measurement support. We design, develop, launch and manage custom dashboards providing ongoing, actionable insights extrapolation. These systems are fully managed and supported by our ETL processing technology and support teams
- Data Processing Only – For customers with existing analytics resources and capabilities. We deliver our custom ETL Processing and Hosting system for ongoing ingestion and data modeling by our customer’s internal teams.
- Data Processing + Limited and/or one-off Data Analysis – For customers with limited or one-off analytics and measurement needs. We extend our ETL Processing and Hosting services to include one-o querying and insights reporting per specific use-cases.
“Ultimately, the most important measure of our performance is the results our clients achieve, and this particular use case demonstrates the power of data activation within search. In addition, we also continued to expand our used cases with strong partners that may not have as much name recognition. For example, we partnered with CMO Labs, a company that uses advanced analytics to help clients optimize their media spend.”.
– Scott Howe – President and CEO – Acxiom